Branding & Packaging · Commission | 2021
Soul Skin
Soul Skin was my first commissioned branding project—an expressive skincare identity combining natural inspiration with fresh colour, gradients and a premium finish.
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HELLO, I’M ZAINAB IQTEDAR ✦
I turn ideas into visual worlds.
Graphic Designer, Creative Marketer, Content Creator and Brand Strategist—building vivid identities, campaigns and digital experiences.
click the star to enter a universe of ideas
SELECTED WORK · 01—04
Selected worlds I’ve created.
Identity, packaging and campaign concepts—each built around a distinct visual language.
Commissioned Pre-launch Client Project · 2022
Kahve
Where traditional Turkish coffee meets contemporary café culture.
Packaging Concept · Concept study
Soluna
A celestial wellness packaging study balancing energising colour with a calm, editorial identity.
Logo Exploration · Client Commission
Cloud 9 Bakery
A playful study of cloud forms, characterful handmade lettering and bakery-brand warmth.
CAMPAIGN CONCEPTS
Campaign Pitches Collateral
SERVICES
What I can create for you.
Hover or tap a service to see its visual world.
COLLABORATIONS
Good work is made together.
Currently working with
Previously worked with
BEHIND THE VISUALS
More about me ↗Strategy first. Magic second. Curiosity always
People tell me I’m far too curious for my own good… luckily, however: I’m not a cat. Hello there, I’m Zainab; a graphic designer and social media creative with a slightly inconvenient habit of asking why? before what should this look like?I combine strategy, visual storytelling and creative content ideation to create work that doesn’t just look good, but has a strong reason that backs every decision.Whether I’m building a visual identity, shaping a social media presence or turning a half-formed idea into something tangible, my favourite part of the process is finding the thread that connects everything; think: how all the Marvel Superhero movies’ timelines align perfectly. ✦I may not have the infinity stones, but I do have something far better: an insufferably inquisitive imagination.✦
Curious by nature, colourful by choice ✦THE PROCESS01 02 03 04
How an idea becomes a visual.
Discover
Understanding the brand, audience and objective.
Imagine
Developing the creative direction, story and concepts.
Create
Designing, generating and refining the assets.
Deliver
Preparing polished work for the right platform.
START A PROJECT
Have an idea? Let’s bring it to life.
Tell me what you’re building—or the idea you can’t stop thinking about.
Use the project form to share your idea, scope and timing. I’ll reply with the next steps.