Brand identity
Logo design
Pattern design
Product mockups
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Timeline
May 2022 - June 2022
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Role
Brand strategy, logo design, visual identity, pattern design and product mockups.
The coffee ritualChallenge visual 02
The challenge
Istanbul’s café culture often sits between two extremes.Traditional Turkish cafés offer familiarity, heritage and authenticity, but their visual identities can feel dated or disconnected from younger audiences.
At the other end, contemporary cafés can feel polished and visually appealing while becoming overly minimal, generic or detached from Turkish culture.The challenge was to find a meaningful middle ground.Kahve needed to feel contemporary without losing its cultural roots, familiar without feeling dated, and distinctly Turkish without relying on obvious visual clichés.The aim was to create a café where older generations could recognise the warmth of traditional Turkish coffee culture while younger audiences could experience those same traditions in a way that felt relevant to them.
Strategy
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Target audience
Coffee lovers across generations, connected by a shared appreciation for Turkish café culture.
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Positioning
Turkish coffee tradition, reimagined for the contemporary café.
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Brand personality
Warm, familiar, mix of traditional & contemporary.
Takeaway Cup WarmFood Packaging SpreadTakeaway Cup ColdOutdoor SignageMenuA-Board PosterPackaging PhotographyApparel
Results / final brand world
A flexible identity concept with multiple logo options; enough character for packaging and merchandise, and enough simplicity to scale across everyday café touchpoints.
✓A coherent identity across café touchpoints
✓A flexible system for packaging and merchandise
✓A contemporary expression of Turkish coffee culture
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Design rationale
A restrained coffee-inspired colour palette and traditional Cezve-inspired brandmark and logo provide a recognisable core, supported by a repeating Cezve pattern and warm + 90's camera flash photographic art direction.The brandmark, which is also incorporated in the primary logo - is a Traditional Turkish coffee pot, called Cezve - the secondary logo is an alternate modern twist to all the elements present in the Kahve brand identity.
Pre-launch Commission Client
The Kahve brand world
Project credits
Client
Kahve
Services
Brand identity, Logo design, Pattern design, Product mockups
Year
2022
Role
Brand strategy, logo design, visual identity, pattern design and product mockups.