Oodles Wok UK
Campaign collateral
My pitch
The very day I landed in the UK, my brother took me to Oodles Wok in Normanton, Derby. And when I say it was love at first bite, I'm not exaggerating. I think I have an unhealthy obsession with Oodles, because when I created my marketing & campaign proposals for my interview there this year, I spent a few hours creating these campaign posters to accompany my pitch as well. (design was not a requirement for that particular role)Now, I didn't land the job, despite having the best interview of my life. But I have these cool visuals to look back on.Now, to the actual pitch. My idea for Oodles Wok was the "Protein Power Bowl" campaign, that combines health with indulgence. You can find the complete proposal here.
Reasoning behind the design
My reasoning is simple; in order to cater to an audience that doesn't find restaurant convenience meals to be a healthy choice, this campaign would be a game changer. In an ever-growing fitness industry, introducing a health-conscious option should be the natural move.So, this is the result: a bold, poster-style campaign that positions Oodles Wok as a high-protein, flavour-packed meal choice. Each static ad highlights the 40g protein benefit, targeting health-conscious customers who want convenience, taste, and performance in one meal.